Fascination Triggers, Buy Mechanisms. Know your buyer

Posted: January 14, 2010 in content, creative, inspire, plan, user experience, user interface, ux for content
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Here’s a great presentation by Sally Hogshead about the seven “fascination” triggers (or “buy mechanisms”). This Slideshare precedes Sally’s book “Fascinate” due to be released next month – sure to be another hit

This is definitely worth bookmarking and checking out. Also, check out Sally’s website. Great info.

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