Archive for the ‘content’ Category

Shiv Singh is one of the foremost experts on Social Media – both B2B and B2C. His bio lists his numerous presentations SXSWi, Web 2.0 (New York), the Direct Marketing Association’s Leader’s Forum, OMMA Global, O’Reilly Graphing Social Patterns, the ARF Annual Summit and Digiday Social. He is often interviewed by Wall Street Journal, Reuters, Associated Press, Ad Age, and Adweek for his views on digital strategy and social influence marketing.

I highly recommend his book, “Social Media Marketing for Dummies” to anyone with even a passing interest in this growing market.

Below is a slideshare presentation given at the Digital Book World Conference in January of this year. Watch, and enjoy.


Here’s a great presentation by Sally Hogshead about the seven “fascination” triggers (or “buy mechanisms”). This Slideshare precedes Sally’s book “Fascinate” due to be released next month – sure to be another hit

This is definitely worth bookmarking and checking out. Also, check out Sally’s website. Great info.

Back in the day (and I mean, back in the 50’s/60’s) my Aunt Eileen was one of Manchester’s (England) well-known jazz singers singing with the Sid Phillips Jazz Band, one of England’s premiere bands and a favorite of Princess Margaret.  Her stage name, Stevie Marsh, was on the marquee of many a dance hall, and she made her family proud.  Her voice, reminiscent of a young Rosemary Clooney could belt out any jazz standard with ease.

Stevie Marsh (Eileen Taylor) Sheet Music Cover

It has been many years since any adult member of my family had heard any of her recordings.  At least, it was until my brother David got involved.  As a beautiful gift to my mother, and a tribute to our heritage, he searched for and found one of my aunt’s records on Ebay.  But, more than that, in order to get a digitized copy to my mother, he had to buy a special recording device to transfer the sound.  Although the story of him presenting her with this gift is personal, and one that I won’t share publicly, I will share the music – because anything this beautiful should be heard by everyone.

Stevie Marsh – Leave Me Alone

Stevie Marsh – If You Were The Only Boy In The World (In 1960, this was at #27 on the British charts)

(David – you’re a gem – you’ve given our Mum a gift like none other)

Seth says:

Now, more than ever, we need to shake things up.

Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth it the effort. (Download here).

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here’s the deal: it’s free. Download it here. Or from any of the many sites around the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version on Scribd as well and from wepapers. Please share.

Have fun. Here’s to a year with ideas even bigger than these. Here’s a lens with all the links plus an astonishing array of books by our authors.

Heather Says: Seth – thanks for this great E-Book. I found it to be a great read, and a valuable learning experience. Stay tuned for my riff.

Want to page through the EBook now? Here it is:

Return to the past

to experience your present

and gain knowledge for your future.

Your forefathers have already made the mistakes

you consider making;

Choosing stasis rather than challenge,

Choosing a mea culpa

over a line in the sand.

What won’t you do?

What will you do?

What CAN you do?

You can revisit history-


The Iliad,

And poetry of the lovelorn.

Theodore Geisel said it best:

“Sometimes the questions are complicated and the answers are simple”.





These are codes to live by that will never betray you.

Choose well,

and when you don’t

for surely you will slip, as is the will of human nature

forgive Yourself.

Times have sure changed since I was in junior high. Long gone are the days of your basic book-report and boring poster board presentations. Now it’s websites, and movie creations posted to YouTube. Thanks to advanced technologies, teachers and students alike are treated to an “experience” that is far more powerful than the old book-report in front of the class fallback.

It’s really rewarding to watch your children embrace both the old school and new school, simultaneously, as my eldest did this week when preparing her version of a online movie presentation of George Orwell’s “Animal Farm”.

Over the course of a week she story-boarded, scripted, voiced, enlisted her sisters voices, shot video, rendered, and uploaded her movie to present in class tomorrow.

Here’s the video:

Yes, I’m proud.

The Google URL Builder has been one of the easiest and most informative tools I have used for tracking my tweets and facebook links that redirect back to my blog. If you’re not already using it, I highly recommend it.

See how easy this looks?

Besides being FREE to use, it’s also very, very simply designed with easy to follow instructions. Used in conjunction with Google Analytics and it becomes a powerful marketing tool.

As a writer who works in the interactive design industry I’m frequently exposed to new technologies far sooner than the average consumer. I like to think of myself as a post-Beta Beta tester. Most times I have great experiences with a new technology or web experience and can’t wait to tell everyone about it. Sometimes, though, I have the rare experience of a new technology that isn’t completely prepared to be presented to the public. Case in point:

Yesterday I received an invite from a UX friend to check out Ribbit. Their claim to fame, besides giving Google Voice a run for it’s money, is their conditional call forwarding technology that allows users to receive their voice mails as text messages.  Since I’m a fan of anything that sounds like it will make my life easier, and/or is high tech or web related, I decided to give it a try.

The sign-up process itself was fairly easy – a basic fill in form, with easy to follow call outs. When it came to activating the service, however, things got a little dicey. I’m pretty savvy when it comes to tech and products, but in this case, I was flummoxed as how to perform the task they wanted me to accomplish.

Looks simple enough, right? Nope. No it’s not. I didn’t have the option of having two numbers entered into my phone before hitting the call button. I can’t think of any time when any Blackberry user would – so this was incredibly foreign to me. Of course, my first “thought” was that I was doing something wrong.  Though, being a stubborn techie, I gave it a go anyway entering in the numbers in the only way that made sense. There were no directions for my specific phone, after all, and their own site said that Blackberry users (me) and Verizon Wireless customers (also, me) could use their service.
This is where “content” should have come in. Before this screen should have been another screen which allowed me to choose my phone style and wireless carrier, and then the UI should have provided me with step by step “phone specific” Ribbit install instructions.
But no such luck. I had moved forward, fingers crossed, that their simple graphic would get me where they wanted to go. Mea Culpa. I got a big #fail.

Another problem? You’re zero for two here, Ribbit. This. Is. Not. Awesome.  Properly placed “content” could have stopped this problem before it started. Remember, one of the most important aspects of user experience is making the user feel positive emotion so that not only will they return, but also pass along the information about the business/product/service. At this fail point, I’ve got zero positive emotion bringing me back. By now I had decided I’d give up on Ribbit. I just don’t need a piece of technology that makes me feel like I making a mistake because their processes are missing a few steps.

I wish I could say I left Ribbit and it’s issues behind. Except now I have a new problem. I can no longer get to my voice mails through my Blackberry. When I try, I get a shrill alarm sound that goes off in my ear and the call won’t go through. The only way I can hear my messages is to call my number from another line.  That’s pretty sad when you need a second phone to check the messages on your mobile phone. It sort of defeats the purpose of being mobile.  In the meantime, I am waiting for a developer/rep from Ribbit to figure out how to undo what their instructions had me do. It’s been more than 24 hours since first contact, and all they’ve done so far is ask me to tell them exactly what happened, step by step. No answers on how to undo the voicemail problem, however.

What’s the lesson? Don’t rush to be a post-Beta Beta unless you’ve done your homework. And if you have that gut feeling that a website isn’t giving you all the instructions? Stop.

Take my advice, dear reader.  Wait until they work the bugs out.