Posts Tagged ‘user experience’

I had a great conversation today with Greg Meyer, Customer Experience Manager at Gist. I’d been having some difficulties getting parts of their site to work – and he gave me a call to talk about it.

First? Wow. A company as large and dynamic as Gist is connecting with their customers one by one – by phone – to talk about how they can be better. In an age where beta moves to alpha faster than Britney gets married, it’s amazing to me that a company would take the time to really talk to their customers.

Second? Holy listening skills, Batman! Greg was attentive to my explanations of the errors I’d been receiving and proceeded to ask me for my thoughts on how their service could be better. He asked for MY THOUGHTS. They actively use their customers feedback to develop better code, better design, and better experience.¬† Though I’d been having a poor experience in a certain area of the site, my “experience” with Greg made it all ok.

Let me say for the record¬†that I already loved what they had to offer. I don’t know how I kept all my contacts straight before I started using Gist last August, but now I can’t work without it. They’ve become a lifeline for me – not just professionally, but also socially. I can see just about every application that I am connected to socially, in real-time, and what my contacts are doing and saying, in real-time, so I can stay abreast of everything.

So this blog post is a huge shout out to Gist for making my online life a better one. Keep up the great work. Get the Gist.

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Here’s a great presentation by Sally Hogshead about the seven “fascination” triggers (or “buy mechanisms”). This Slideshare precedes Sally’s book “Fascinate” due to be released next month – sure to be another hit

This is definitely worth bookmarking and checking out. Also, check out Sally’s website. Great info.